Navigating the RBM Landscape: Strategies for Monetization and Control

RCS is set to revolutionize business messaging, bringing challenges & opportunities for operators. While SMS remains the dominant communication tool for enterprises, accounting for approximately 90% of A2P messages, it faces obstacles like rising costs and declining user satisfaction.

In this whitepaper, Openmind Networks’ messaging experts explore the shift towards rich messaging channels, offering actionable insights & strategies for the monetization and control of rich business messaging channels for operators.

In this whitepaper you will learn:

• Why rich messaging channels such as RCS and OTT platforms are set to take over from SMS
• A comprehensive breakdown of the RCS ecosystem
• An overview Google RCS messaging and Google’s RBM outlook
• The lucrative market opportunity for rich business messaging
• The regulation layer & who is responsible for tackling rich messaging fraud
• How operators can monetize RBM safely

Submit the form below to download your copy of the whitepaper and start your journey towards business messaging success.